I help organizations clearly define their audience, content, and goals, creating documentation that lays the foundation for a successful online project.
Information Architecture & User Experience
“ Geoff brings a level of organization, intelligence and understanding to projects that simply get them done well. He’s excellent at working remotely, and can be depended on to run with a job self sufficiently / transparently. Talent like Geoff is rare. ” Steve Bissonnette, Managing Partner, Plank
“ Geoff's been an integral part of our most successful projects over the years and we continue to collaborate with him whenever the opportunity arises. He's a true professional and a pleasure to work with. ” Seth Singer Founder, Think Thirty Three
In the fall of 1999 I found myself in need of a job. Actually, in need of a career. Standing in a bookshop one day, I held a hefty tomb on HTML in my hands and thought maybe there's something to this internet thing. Turns out there was, and I've been collaborating on web projects big and small ever since. I wore a lot of hats in the early years, from designer, to programmer, to project manager, but eventually settled down and turned my focus to IA and UX. When I'm not helping plan websites, I might be spotted taking minimalist urban photos as I wander the streets of Toronto.